TV COMMERCIAL

All commercials start with an agency who conceives an idea to fufill a clients marketing strategy and get noticed in the marketplace. The creative team often spend days preparing a pitch, selling their idea. Once this is signed off, the agency then choose three directors whom they think are suitable to execute the creative brief.Continue reading “TV COMMERCIAL”

Liter of Light

Yesterday I had the privilege of meeting the founder of Liter of Light, Illac Diaz to brainstorm. What an inspiration! Humility personified. When you meet a person who cares deeply for his fellow man and woman, and is selfless in the life he leads, it’s a humbling moment. Its an inspiration that if one manContinue reading “Liter of Light”

Film Dubai

Being in Dubai has been an eye-opening experience. The level of professionalism and desire for excellence is unparalleled. Seeing what has been achieved in 50 years by a visionary leader, ceases to amaze me and many others who have seen this City grow to become what it is today. Similarly, the film industry here isContinue reading “Film Dubai”

Absent father

Earning money and keeping ones family is no longer a straightforward task. There are so many men and women that travel away from their families for extended periods in order to pay the bills. Many African men leave their families behind and go to the Cities in search of work, some children only see theirContinue reading “Absent father”

City of Gold

Arriving in Dubai, you come to see incredible wealth, the City is a buzz, business seems to be on a HIGH, the film business is certainly booming. The new desire to keep up with the Jone’s means innovative content is the new buzz word and this is a wonderful addition to the film world, asContinue reading “City of Gold”

FILM LEGENDS

MARCUS NISPEL, SHANE MARTIN & HOWARD GUARD Working in film you get to meet people from all walks of life, this is what makes it such an amazing Industry. We sometimes think the famous people are the ones that are special, but its a combination of the many factors that leads one to success andContinue reading “FILM LEGENDS”